DRINKPOD's third significant website overhaul involved migrating to Shopify's platform. The objective was to transition aesthetically from a "techy" vibe to a more wholesome and nourishing one, all the while prominently showcasing our most beloved product ever launched: the FIZZpod.
As a brand with product categories that were broad but initially limited in available products at launch, our functional goal was to enable all customers to navigate and experience what we had to offer without needing to leave the immersive menus.
FIZZpod required a special approach to convey the simplicity of its functions. We chose 3D product animations as the most effective way to portray this.